Judy Moody (Nook Ads)

Digital photography and compositing to create an ad campaign that would appeal to kids.

Judy Moody (Nook Ads)
Barnes & Noble Nook - Kids
I wanted to create an advertisement that would show children that reading could create a new whole new world and bring the characters to life.

I wanted to create the look of an actual story book character, and place her in a real environment. To achieve this I illustrated the character “Judy Moody” on a 2’x3' piece of acetate and then backlit it to give her the look of being illuminated. I then composited her in a scene with real people, creating the world that I had dreamed.
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